Privacy Policy

Last updated: December 17, 2024

This Privacy Policy describes how Solera Swim (“we”, “our”, “us”, or the “Site”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on solera-swim.com (the “Site”), or otherwise communicate with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to the user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected as described in this Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other actions required by applicable law.

How We Collect and Use Your Personal Information
To provide our Services, we collect personal information about you from various sources as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect
The types of personal information we collect depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections detail the categories and specific types of personal information we collect.

Information You Provide Directly
Information you submit through our Services may include:

• Contact information such as your name, address, phone number, and email address.

• Order information such as billing and shipping addresses, payment confirmation, email address, and phone number.

• Account information such as username, password, security questions, and other authentication information.

• Purchase information such as items viewed, added to cart, saved to account (e.g. loyalty points, reviews, referrals, or gift cards), or purchased.

• Loyalty points/product reviews/referrals/gift cards saved to your account.

• Customer service information including information you choose to provide when communicating with us (e.g. through messages).

Some features of the Services may require you to provide certain information. If you do not provide this information, you may not be able to use or access those features.

Information We Collect Automatically
We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). This may include details about how you access and use our Site and your account, including device, browser, network connection, IP address, and interaction data.

Information from Third Parties
We may also obtain personal information from third parties, such as:

• Service providers like Shopify who support our Site and Services.

• Payment processors that collect payment details to complete your purchases.

• Marketing partners who use online tracking technologies like pixels, SDKs, third-party libraries, and cookies when you interact with our Services or emails.

Any third-party data we collect is processed in accordance with this Privacy Policy. See also the section “Third-Party Websites and Links.”

How We Use Your Personal Information

• To provide products and services: We use your personal information to fulfill our contract with you, including processing payments, shipping orders, sending account and transaction communications, and facilitating returns and account features.

• Marketing and advertising: We may use your personal information for marketing purposes, including email, SMS, or postal communications, and to serve you relevant ads. If you are in the EEA, this processing is based on our legitimate interest in promoting our products, per Art. 6(1)(f) GDPR.

• Security and fraud prevention: We use personal information to detect, investigate, and act on suspicious, fraudulent, or illegal activity. You are responsible for keeping your login information secure. Contact us immediately if you suspect account compromise. For EEA users, this is based on our legitimate interest per Art. 6(1)(f) GDPR.

• Customer service and improvement: We use your personal data to respond to inquiries and improve our Services, as part of our legitimate interest in maintaining good customer relations and optimizing services (Art. 6(1)(f) GDPR).

Cookies
We use Cookies to operate and improve our Site and Services, to remember your actions and preferences, and to analyze user interactions. Learn more at: https://www.shopify.com/legal/cookies. Third parties may also use Cookies for tailored ads and experiences on our Site and others.

Most browsers accept Cookies by default, but you can change your settings to remove or block them. Disabling Cookies may impact the functionality of the Services.

Third-Party Websites and Links
Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of those sites. Review their privacy policies independently.

Children’s Data
Our Services are not intended for children, and we do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us for deletion.

Security and Data Retention
No system is 100% secure. Please avoid sending sensitive data via unsecured channels. We retain personal data as long as necessary to provide services, maintain your account, comply with legal obligations, and resolve disputes.

Your Rights
Depending on your location, you may have the following rights:

• Right to access

• Right to deletion

• Right to correction

• Right to portability

• Right to opt-out of sale, sharing, or targeted advertising

• Right to restrict processing

• Right to withdraw consent

• Right to appeal decisions

• Right to manage communication preferences

You can exercise these rights through our Site or by contacting us. We may need to verify your identity before processing requests and may request supporting information or documentation.

We will not discriminate against you for exercising your rights. Authorized agents can act on your behalf with proper documentation.

Complaints
If you have concerns about how we handle your personal data, contact us first. If unsatisfied, you may contact your local data protection authority. For the EEA, see the full list here.

Contact Us
For questions about this Privacy Policy or to exercise your rights, contact us at:
📧 contact@solera-swim.com

Unless otherwise stated, we act as the data controller of your personal information for the purposes of applicable data protection laws.